What Is AI’s Role In The Future Of The Publishing Industry?

    Content Will Be More Discoverable

    Artificial intelligence is allowing publishers to analyze their entire content corpus with advanced search that illuminates concepts and topics within content. Publishers can easily identify what content they have already published and where there are gaps.

    For example, a medical textbook publisher may analyze its latest edition of an anatomy textbook and discover that it is missing key instruction in the area of systemic anatomy according to university course requirements.

    By identifying this content gap, the publisher would be able to add the necessary content in the next edition while avoiding redundancy in other areas.

    AI also allows external customers to discover publishers’ best content, driving distribution and revenue for the company.

    AI Will Help Publishers Generate More Revenue

    Another function of AI in the publishing industry is to help companies repurpose, create, and distribute content that sells.

    For example, publishers can use AI analytics to identify what content is popular among its customers. Then, it can search for existing content to repurpose either through new editions or new offerings based on research from its content repository.

    Publishers can also adapt to new markets by chunking content into smaller pieces and selling on the chapter level rather than whole textbooks at a time. This captures a part of the market that isn’t willing to spend money on a whole textbook but would pay for specific content it needs.

    Content discoverability and repurposing are just two trends AI is driving in the publishing industry. To learn more about how AI is transforming the publishing paradigm, visit www.iseek.ai.

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